Social Media Strategy

After doing some comparative research on available social media management tools I have come to the conclusion that HootSuite will definitely be of use. The free account is available for up to five social media profiles-- a perfect amount for the stage that my clients are currently at. I have also looked into Google Alerts as a content generation tool. The goal of this strategy is to take into account that there may not be a social media specialist on my clients' team to generate content and manage social media. With that being said, I have been looking for alternative ways for my clients to effectively manage their own social media presence. Google Alerts seems to be an simple and time effective way to locate potential leads for content.