Crisis Management in the Digital Age

To better understand the landscape of a social media strategy, I have been reading "Social Media: How to Enrage, Share, and Connect" by Regina Luttrell. One of the topics discussed in the book is on crisis management. Coming from a cyber security background, the importance of mitigating risk and risk prevention are ingrained in a student from the start. I would have thought that crisis management for digital media would be a completely different realm compared to cyber security-- but it's actually quite similar. Prepare in advance, isolate the origin, evaluate the impact, mitigate the crisis, and (in my opinion the most important part) learn from the crisis.