Week 5 In Review

This past weekend I moved onto the first phase of my next project: identifying influencers. With this, an important point of clarification was brought up. What exactly is an "influencer?" In any work environment, communication is extremely valuable and necessary for productivity and efficiency. So not to waste valuable time researching in a direction that ultimately had nothing to do with the "influencers" my clients were looking for, we had in depth conversation about the subject. We classified an influencer as anyone who had a voice on issues that my clients were looking to work with. Anyone from employees to employers to casual individuals interested the specific topics we are covering. The goal is to identify who is doing the talking and where these conversations are being had. All of this work allows my clients to find their specific audience so they can more accurately tailor their product to those who will use it and spread the word about it.