Week Three Recap

Though my Independence Day holiday break was fulfilling, Tuesday marked the day to dive back into projects and responsibilities. Last night, I had a long over due progress report chat with the owners of the company. We discussed the second list of competitors/influencers I had researched the previous week and defined my projects moving forward. There are three main areas of focus I plan to tackle over the course of the next four weeks: Influencer identification, measurement and analytics of competitor social media presence, and social media mapping for the future use of my clients. To more clearly layout my thoughts I plan to compare and contrast the list of competitors by using a variety of graphs and visual aids. I believe these mediums will help make the data concise and highlight areas of importance for my clients to make quick references to.

On a side note, I plan to take my first attempt at the Google Analytics Certification later today to get a better understanding of how the exam is presented and the material that is covered. This will help me to more efficiently study and hone in on key concepts.