Pursuing Google Analytics Certification

The certification I have chosen to pursue during the course of this internship is Google Analytics. On another note, Google Adwords looked interesting and could potentially be a future certification to pursue. The first reason I chose to pursue the Google Analytics certification was because it is actively used in my internship, specifically, in this blogging process. The other reason is because it sounds really cool. I'd like to know more about what I am doing with it and how it affects the world of Digital Media.