Week 5 Recap

Searching for influencers can be a daunting task especially with the vastness of blogs, open forums, and twitter hashtags. Though my first search was successful, I have decided to broaden my outlook and move focus to professional publications. Having a knowledge base of what the employees of potential clients for this product are saying and where they are talking is important-- but so is knowing where the CEOs and corporation owners are looking. All of these factors determine who sees my client's product and, ultimately, how effectively the information comes across to them.